Oklahoma Christian students to hold a campus-wide event in partnership with ACCESS Newswire Feb. 17
Members of the OC community are invited to attend an interactive newsroom simulation among faculty in partnership with ACCESS Newswire.
Oklahoma Christian University public relations students are bringing experiential learning to life through Media Madness, a multi-week campaign designed to show how hands-on classroom experiences prepare students for real-world media careers. Led by OC’s student-run public relations firm, Eagle PR, the campaign combines strategic social media content and a live interactive faculty event to demonstrate the value of ACCESS Newswire among professors and students.
The campaign highlight is the Media Madness: Newsroom Draft Night event on Feb. 17 from 5:30–7 p.m. in The Brew, OC’s on-campus coffee shop. During the event, professors will participate in fast-paced rounds of breaking news scenarios, learning why experiential learning in the classroom matters and how tools like ACCESS help bridge the gap between classroom theory and industry reality.
Eagle PR Co-Director Amanda Barnett helped plan and organize the Media Madness campaign.
“Our team used both quantitative and qualitative pre-campaign data to choose a strategy and tactics that worked best for the OC community at its busiest time right before Spring Sing,” Barnett said. “I have been so proud of the dedication shown by the team and by the leadership provided by Co-Director Maddy Roberts.”
To further engage the campus community, Eagle PR students are also hosting information tables in the OC Student Center and Brew during the campaign. The tables provide opportunities for Eagle PR to directly connect with faculty and students and answer questions about the Media Madness campaign, which will wrap up just as the famous March Madness basketball tournament is about to begin. Through interactive conversations, the team is raising awareness of ACCESS Newswire’s education program for professors and driving attendance for the campaign’s Newsroom Draft Night.
In addition to the live event and student center tables, the Media Madness campaign is supported by a strategic social media content plan designed to extend its impact beyond the classroom. Eagle PR students are creating educational posts and real-time event coverage across Facebook, Instagram and TikTok. The campaign also features a podcast episode highlighting the hands-on aspect of experiential learning that ACCESS Newswire offers to professors.
Media Madness is part of Eagle PR’s participation in the Public Relations Student Society of America’s annual Bateman Case Study Competition, a national competition that challenges students to research, plan, execute, and evaluate a full PR campaign. Through this competition, OC students are applying their coursework to a real campaign with real audiences, reinforcing the university’s commitment to hands-on, career-focused education.
OC Professor of Communication Josh Watson serves as the academic adviser for Eagle PR’s Media Madness team.
“These Public Relations Student Society of America students have researched and planned an impressive campaign for a client challenge that is not easy,” Watson said. “The students have faculty as their primary audience and students as a secondary audience, which is a little unique compared to some previous Bateman competitions. I can’t wait to see the results of their hard work.”
To learn more about Eagle PR’s Media Madness campaign, visit www.eaglepr.org/media-madness.
About ACCESS Newswire
ACCESS Newswire is a news release distribution, media outreach, monitoring, reporting and analytics software all in one. With its EDU program, professors have the opportunity to try ACCESS for free and teach their students about its benefits and how to use ACCESS in their future careers. Users can find the perfect journalist contacts, publish a news release and watch as it gains local to global coverage, all while receiving clear, accessible analytics to understand brand reach and audience engagement. For more information, visit www.accessnewswire.com.
About Oklahoma Christian University
Oklahoma Christian University, which began as Central Christian College in Bartlesville, Oklahoma, now serves over 2,000 students in Edmond. With roots in Churches of Christ, OC offers a vibrant student life and strives to be a kingdom university where students, staff and faculty find their calling, career and community. Oklahoma Christian University is ranked one of the best universities in the Western United States by The Princeton Review. Learn more at www.oc.edu.
###