Eagle PR students recognized by the American Integrated Institute of Marketing for two campaigns
EDMOND, Okla. – In their inaugural Bullseye Awards, the American Integrated Institute of Marketing recognized public relations students from Oklahoma Christian University for their skills in branding and messaging. The team, working in the student-run Eagle PR, earned bronze in branding in their spring 2024 “Create Space” campaign and their fall 2024 campaign, “Chocolate Without Chains,” earned gold in messaging.
The “Create Space” campaign was part of the Public Relations Student Society of America’s Bateman competition in the spring of 2024, an annual national case study competition for public relations students to apply their education to create and implement a full PR campaign. The team researched, created, planned and implemented a campuswide campaign to raise awareness of multiculturalism, Third Culture Kids and Culturs Magazine. The branding for “Create Space” drew heavily from an outer space theme, featuring a rocket ship in the logo and a red, white and black color scheme that aligned with Culturs Magazine’s brand colors. Pre-campaign data showed that 11% of students were aware of Culturs. Post-campaign data showed a 109% increase, with 23% of students aware of Culturs.
The team was comprised of Trinity (Langan) Moncrieff, Zani Fuller, Amanda Barnett, Dickson Ganza, Lynker Mugire, Denzel Torres and Tess Linderman. Associate Professor of Communication Dr. Josh Watson serves as the advisor for Eagle PR.
“This campaign was quite challenging, and I was so impressed with the team’s creativity and hard work,” Watson said. “Seeing professionals evaluate OC students’ work as some of the best branding and messaging work by college students is really fulfilling.”
The “Chocolate Without Chains” campaign was an independent campaign led by Eagle PR in the fall of 2024. The goal of the campaign was to raise awareness of the ethically-sourced chocolate company, Tony’s Chocolonely, on the Oklahoma Christian campus and to encourage their peers to support fair labor practices. Core messages included, “Chocolate Without Chains,” “Fight for Fair,” “Unwrap the Story,” and “I Want You to Join Tony.” These messages connected with Eagle PR’s target audience – college students ages 18-24 on the Oklahoma Christian campus – because they highlighted fighting for change in the cocoa industry while engaging the audience through memorable messaging, such as playing off the iconic Uncle Sam “I Want You” campaign with Oklahoma Christian’s mascot in place of Uncle Sam.
The team was comprised of Amanda Barnett, Zani Fuller, Madeline Roberts, Tess Linderman, Denzel Torres, Hope Hartman, Megan Chambers, and Lynker Mugire. Amanda Barnett served as one of the Co-Directors.
“I am so blessed to have had the opportunity to work on and co-lead the ‘Chocolate Without Chains’ campaign,” Barnett said. “I am so proud of our team for always coming up with fresh ideas and lending a helping hand wherever needed. I’m grateful that Oklahoma Christian is now aware of Culturs Magazine and Tony’s Chocolonely and can take steps toward building a better future of embracing multiculturalism and supporting fair labor practices.”
AIIM’s Bullseye Awards recognize the best of the best in student-run marketing and communications. According to AIIM, these agencies stood out for their creativity, strategy and impact, showcasing the talent shaping the future of integrated marketing.
About Oklahoma Christian University
Oklahoma Christian University began as Central Christian College in Bartlesville, Oklahoma, and now serves over 2,000 students in Edmond. With roots in the Church of Christ, OC offers a vibrant student life and strives to be a kingdom university where students, staff, and faculty find their calling, career, and community. Oklahoma Christian University is ranked one of the best universities in the Western United States by The Princeton Review. Learn more at oc.edu.
###